Directing scarce digital investment where the mission goes furthest

Vinnies Australia supports people in need across a nationally distributed network of service contexts, each with real local variation in how support is delivered. Its digital channels needed to extend mission impact by reaching previously under-represented social groups, but the digital function was distributed and resource-constrained, and without a shared evidence base it was difficult to know which limited investments would reach the furthest.

Garry brought structure and evidence-based prioritisation to the function: mapping the service ecosystem, creating personas, journey maps, feature blueprints and prioritisation frameworks, and engaging distributed leadership to identify strategy gaps and connect disparate teams around aligned goals.

He introduced a metric-driven prioritisation approach and project-management toolset built specifically to weigh mission impact, not just efficiency, and designed to respect local variation rather than flatten it, so limited resources reached the highest-impact services without imposing a one-size-fits-all model.

Vinnies gained clearer prioritisation, aligned teams and better delivery discipline: a shared, evidence-based way to direct digital investment against mission impact, with geographically distributed leadership working from a unified digital roadmap for the first time.