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Garry BurnsContact

Tools

Working tools for clearer judgement

These tools help you frame a live challenge, examine assumptions and shape work your team can discuss and use.

01

Frame the opportunity

Explore your challenge

Start with a human need, a business priority or a technology possibility. Explore which other perspectives may need to join the conversation.

Explore your challengeHuman, business and technology overlap to create value, data and policy, with successful products and services at the centre.BusinessWhat is viable?HumanWhat is desirable?TechnologyWhat is feasible?ValueWhat is valuable?DataWhat is knowable?PolicyWho is responsible?Successfulproducts &services
Useful when
An opportunity is stalled, or the team is looking at it from only one perspective.
What you can use
Prompts to help you name missing perspectives and frame the next conversation. This is a conversation aid, not a diagnostic assessment.

02

Identify lifecycle opportunities

Chapter Inspector

Explore the human circumstances around a market or reported challenge, then shape evidence-led chapters for further research and commercial judgement.

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Chapter InspectorConcept illustration for Chapter Inspector: a magnifying glass brings an opportunity into focus within a six-stage customer lifecycle.
Useful when
A broad market label is hiding the different situations, motivations and moments people are actually moving through.
What you can use
A set of human-centred opportunity chapters that make further research and prioritisation more precise.

03

Instill magic

Moment Builder

Turn physical signals into context-aware service ideas across the customer lifecycle, making AI inference, service response and intended human and commercial outcomes visible together.

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Moment BuilderConcept illustration for Moment Builder: a person's context connects to a service response and a more thoughtful experience, shown by a person, a service bell and a spark.
Useful when
You are exploring how a connected environment might recognise context and respond without losing the human need or responsible boundary.
What you can use
A traceable service moment connecting signals, inference and orchestration to intended outcomes for people and brands.

Start a conversation

Bring the decision that is holding up the work.

Tell me what your team is trying to decide, what evidence already exists and where the work is stuck. I can help shape a useful tool around that context.