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Frame the opportunity

Explore your challenge

Start with a human need, a business priority or a technology possibility. Explore which other perspectives may need to join the conversation.

Choose the part of the challenge you recognise

Select a region to explore its contribution and update the questions below.

Explore your challenge

The foundations of successful products and services

Interactive experience design Venn diagramA three-circle Venn diagram. Human, business and technology are the contributing areas. Their pairwise overlaps generate value, data and policy. Successful products and services emerge when all three areas remain engaged and those shared outcomes work interdependently. Select any region to explore it.BusinessWhat is viable?HumanWhat is desirable?TechnologyWhat is feasible?ValueWhat is valuable?DataWhat is knowable?PolicyWho is responsible?SuccessfulProducts &Services

Your starting point

Where are ideas coming from?

Start here

Understand what is turning innovative opportunities into corporate challenges.

    What you’ll uncover

    Who is missing from the conversation and holding you back from success?

      View suggested questions

      Frame the opportunity

      Questions to bring the challenge into balance

      Start with the three questions suggested for your selection. Explore the other perspectives when you want to widen the conversation.

      Selected context: Explore the whole challenge

      Start here

      Find the gap in the conversation

      Choose a region on the map for more specific questions. Until then, start by examining the whole challenge.

      1. Bring it together

        Which perspective is least represented in the decision, and who should join the conversation?

      2. Bring it together

        Which unresolved dependency or trade-off could prevent the whole service from working?

      3. Bring it together

        What must we learn next, who will act on it, and when will we review the evidence together?

      Print the static map and your three suggested questions first, followed by the other 18 questions and next-step notes. Use A4 or Letter, or choose Save as PDF in your print dialog.

      Selecting a region changes the suggested questions. Open Explore other perspectives to see the rest. The printout always includes all 21.

      A conversation worksheet from Explore your challenge

      Bring your challenge into balance

      Start with a human need, a business priority or a technology possibility. Explore which other perspectives may need to join the conversation.

      Challenge / opportunity

      Date / participants

      Human, business and technology in balanceHuman and business overlap in value. Business and technology overlap in data. Human and technology overlap in policy. All three meet in successful products and services.BusinessWhat is viable?HumanWhat is desirable?TechnologyWhat is feasible?ValueWhat is valuable?DataWhat is knowable?PolicyWho is responsible?Successfulproducts &services
      Human and business overlap in value. Business and technology overlap in data. Human and technology overlap in policy. All three meet in successful products and services.

      Selected context

      Explore the whole challenge

      What this contributes

      Human needs, business priorities and technology each contribute a different view. Value, data and policy connect them. Use the questions to find where an assumption, dependency or missing voice needs attention.

      What to examine together

      Which perspective has shaped the challenge so far, and which has had least attention?

      Start here

      Find the gap in the conversation

      1. Bring it together

        Which perspective is least represented in the decision, and who should join the conversation?

      2. Bring it together

        Which unresolved dependency or trade-off could prevent the whole service from working?

      3. Bring it together

        What must we learn next, who will act on it, and when will we review the evidence together?

      This map is a conversation aid, not a diagnostic assessment. The questions help you examine assumptions; they do not score your challenge or establish that it is balanced.

      https://portfolio.essentialcraft.com.au/tools/explore-your-challenge/Page 1 / 3

      Garry Burns · Explore your challenge

      Other questions to explore

      Continue beyond the three suggested questions. Mark anything else that needs attention.

      Human

      What is desirable?

      • Whose problem are we trying to solve, and what are they trying to achieve?
      • What have we observed or heard from people, rather than assumed on their behalf?
      • Who could be excluded, face more effort or lose trust if we make this change?

      Business

      What is viable?

      • Which organisational outcome would improve, and how would we recognise that change?
      • Who would fund, own and operate this after the first release?
      • What would we stop or deprioritise to make room for it?

      Technology

      What is feasible?

      • What can our current systems and teams support reliably, and what would need to change?
      • Which integration, data or capacity assumption should we test before making a promise?
      • What happens when the technology fails, and how does a person get help?

      Value

      Human + business

      • How does solving this human problem support the organisational outcome?
      • Where could a business gain make the experience worse, and what trade-off are we willing to accept?
      • What small test would show that people value the change and the organisation can sustain it?
      Garry Burns · Explore your challengePage 2 / 3

      Garry Burns · Explore your challenge

      Other questions to explore

      Continue beyond the three suggested questions. Mark anything else that needs attention.

      Data

      Business + technology

      • Which decision needs evidence, and what information would actually change that decision?
      • How current and representative is our evidence, and whose experience is missing?
      • How will we tell whether the change improves outcomes for people as well as business performance?

      Policy

      Human + technology

      • What permissions, safeguards or limits do people need to understand and trust this service?
      • Which decisions need human judgement, and how can someone challenge or correct an outcome?
      • Who owns the rules and exceptions, and can the organisation support them in practice?

      Agree the next step

      Choose one unanswered question to investigate before the next decision.

      Question to investigate

      Evidence needed / smallest useful test

      Who owns it / who else is needed

      When we will review it

      Garry Burns · Explore your challengePage 3 / 3

      Use the map to frame a conversation

      1. Choose a starting point

        Select the region closest to where your idea came from. There is no correct first choice.

      2. Explore the overlaps

        See how value, data and policy connect the different perspectives. More than one may apply to your challenge.

      3. Name what is missing

        Use the prompts to identify a question to investigate or someone to bring into the next conversation.

      This map is a conversation aid, not a diagnostic assessment. The questions help you examine assumptions; they do not score your challenge or establish that it is balanced.

      Start a conversation

      Which perspective needs to join the conversation?

      Bring the question the map raised for you. I can help identify the evidence and people needed to work through it.

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