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Garry BurnsContact

About

Garry Burns

Lead Experience Designer (Service & Product)

Innovation · Experience Strategy & Design · Organisational Alignment

I’m a UAE-based Lead Experience Designer working across service and product, with 15+ years of experience in luxury hospitality, telecommunications, finance, aviation, government and social impact.

I connect customer insight, business priorities and technical delivery to shape experience strategy, make practical service and product decisions, and help teams deliver with confidence. I also take on independent consulting engagements through Essential Craft.

A note on data and AI

Most organisations already have more data, insight and technology than they can use. I help decide where AI should support customers, employees and operations, where people must remain in the loop, and how adoption, trust and outcomes will be measured.

CV

My experience, roles and capabilities, ready to share with a hiring team.

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Offline portfolio

Prefer to read offline? Download a PDF selection of the work on this website.

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The value chain

Better customer experiencesClearer prioritisationStronger business value

Contact

Let's meet

The most useful first step is usually a conversation, not a proposal. Bring the shape of the problem, and I'll bring the questions that help us both work out whether this is worth pursuing further.

EmailWrite directlygarry@essentialcraft.com.auSend an email LinkedInConnect professionallyContinue the conversation on LinkedIn.Open LinkedIn CalendarBook 30 minutesChoose a time in Dubai time through Calendly.View availability